Bernie Mullen - Lessons Learned from a Career in Sports Marketing

 

Bernie Mullin shared his remarkable journey from Liverpool, England to a successful career in sports marketing. He shared challenges he faced and successes he and his team achieved in marketing the Pittsburgh Pirates, Atlanta Hawks, Colorado Rockies, Denver Nuggets, University of Denver and the NBA. He emphasized the importance of database building, understanding the experience and purchase decision process of customers, multimedia digital marketing, and outbound sales. Using these tools, he founded and grew his sports marketing business, Aspire Group, which helped generate some $1.5 billion in revenue. Mullin discussed the challenges of managing difficult sports team owners and the significance of collaboration in sports and life in general. He also advocated for free preschool for all and founded the Aspire Difference Foundation to support single-parent families with young children. Mullin concluded by stressing the need for peace, love, and collaboration in America.